Best Marketing Automation Software – Are you looking forward to scaling up your business with marketing automation software? Do you want to know which software is best for you. Then you are on the right page! We have compiled the best marketing automation software in this article. Also, you will be getting to know if your business really needs marketing automation or not. Read on!
List Of Marketing Automation Software
- Omnisend
- Marketo
- Eloqua
- Hubspot
- Pardot
- Active Campaign
- Hootsuite
- Buffer
- Coschedule
- Sprout Social
- Mention
- Leadfeeder
- Act-on
- Leadsquared
- Keap
- Prisync
- Wiser
- Informed
- Skuuudle
- Adroll
- Metadata-10
- Zalster
- Reveal bot
- Trapica
- Shoelace
- Referral rock
- Tap mango
- Ambassador
- Clutch
- Belly
- Sendinblue
- Mailchimp
- Automizy
- Constant contact
- Customer.io
- Drip
Top 15 Best Marketing Automation Software
- Omnisend
- Marketo
- Hubspot
- Mail Chimp
- Automizy
- Constant Contact
- Hootsuite
- Buffer
- Coschedule
- Leadfeeder
- Keap
- Sendinblue
- Adroll
- Prisync
- Eloqua
1. Omnisend
Omnisend is a great marketing automation tool for businesses. This is one automation software that allows you to add a lot of channels such as SMS, email, facebook messenger, etc. It sends messages via your chosen channel. Price starts from $16/month
2. Marketo
This automation software also allows lots of channels. It can complete a lot of task ranging from advertising to social media etc. If your business desires marketing automation tools that allows larger marketing operation, then you should go for Marketo.
3. Hubspot
This software focusses more on Inbound marketing unlike other automation marketing tools. There are some benefits you get to enjoy when using this software. This includes CRM, sale & service hubs, etc.
4. Mail Chimp
Mail Chimp is a very good email marketing tool. It is a multipurpose marketing platform. With mail chimp, you can interact with existing clients and prospective ones. This app employs strong data analysis and also well-structured marketing campaigns.
5. Automizy
Automizy is another email marketing tool. It has lots of great features that makes it stand out. Some of these features include resend unopened emails, artificial intelligence, AB Testing, Segmented email automation, etc. With Automizy, your email gets personalized and consistent.
6. Constant Contact
If your business is a small and growing one, the constant contact is a good one for you. The software has tools that can create trigger campaigns automatically, gather new emails automatically too and send follow-up messages.
7. Hootsuite
This tool helps to plan content, follow-on conversations about your brand and industry. It is well-loaded to help your brand create a unique social media presence.
8. Buffer
With Buffer , your content is easily scheduled and organized. There is also a reply & Analyze feature to help concretize your social media presence.
9. Coschedule
Coshedule is another great tool for marketing automation. This tool provide solutions for organizing social media content. It helps to structure your content very well.
10. Leadfeeder
This software gives an update of the companies that visit your website. It reveals the contact of the employees of those companies even if they have not subscribed or showed interest in any of your products. With this contact, you can follow-up on them.
11. Keap
This marketing automation tool helps business generate leads and acquire larger customer base. The software features different tools such as email automation and some other marketing tools. Keap gathers customer’s data, builds landing pages. Personalized content that will lead to conversion is created based on data gathered. There are two versions of this software: Keap Grow and Keap Pro.
12. Sendinblue
Sendinblue is another great marketing automation software. It is suitable for both small and large businesses. This tool is great at contact management, retargeting and facebook ads.
There is a CRM that stores customer data. This helps to follow-up on customer’s activity which can be used to create personalized marketing campaign.
There is also a workflow builder that has workflow templates that one can easily use to build advanced custom workflows.
There are two versions of Sendinblue: free and paid version
13. Adroll
Adroll is another marketing automation tool that helps you get more clients and build your brand too. Adroll works by driving traffic to your website and cause them to engage with your campaigns. Some of the very relevant tools on Adroll include audience targeting, customized content creation.
There are lots of email templates from which customized email can be created. Adroll is great for small businesses, startups, email sequencing, audience segmentation and product recommendations.
14. Prisync
This marketing automation tool is great for e-commerce. It helps e-commerce businesses to follow up with market price most especially of competitors so as to always have competitive prices.
15. Eloqua
It is another exceptional automation marketing tool. It has over 700 integrations and has the capability of streamlining and personalizing your marketing process.
Different Categories Of Marketing Automation Software
All-in-one Marketing Automation Tools
These marketing automation tool is great for organizations that already have established marketing channels. Such organizations are only looking for ways to scale up their marketing operations. These softwares have ability to do a lot such as email automation, adbuying, lead generation and nurturing, etc. Examples of All-in-one Marketing Automation Tools include: Omnisend, Marketo, Eloqua, Hubspot, Pardot and Active Campaign.
Social Media Marketing Automation Tools
These tools have been structured to aid the automation of different aspects of social media marketing tool. But before your business can employ these tools:
- Your brand must be actively present on different social networks
- Your brand should be employing social media for different purposes
- You have more than one person operating your social media accounts
Examples of Social Media Marketing Automation Tools include: Hootsuite, Buffer, Coschedule, Sprout Social and Mention.
Customer Journey Automation Tools
These tools handle the lead management process. The 3 stages involved in lead management include:
- Lead generation
- Lead scoring
- Lead nurturing
Examples of Customer Journey Automation Tools include: Lead feeder, Act on Lead Squared and Keap.
Pricing Automation Tool
This tool helps to keep your prices competitive. This tool is great for e-commerce businesses. It makes you to be aware of changes in market price per time so you can take advantage of such to maximize profit. Examples include: Prisync, Wiser, Informed and Skuuudle.
Advertising Automation Tools
These tools are great if you want to place adverts that are automated. The tools are good when you need to scale up your efforts. The software helps you to build great adverts and also guide you to optimizing them. Examples of these tools include: Adroll, Metadata-10, Zalster, Reveal bot, Trapica and Shoelace.
Loyalty & Referral Marketing Automation
This tool take advantage of Word of mouth– one of the most powerful marketing tool. This tool is great for your business if word of mouth is already yielding great results and you want the results amplified. Examples of Loyalty & Referral Marketing Automation tools include:Referral rock, Tap mango, Ambassador, Clutch , Bellyand Sendinblue.
Email Marketing Automation Tool
If you are looking for a marketing automation software that wont cost lots of money, then go for Email Marketing Automation Tool.
The tools are quite cheap. This method of marketing automation is quite good and yields results. This software sends triggered emails and helps marketers build automated marketing campaigns. Examples of Email Marketing Automation Tool include: Mailchimp, Automizy, Constant contact, Customer.io and Drip.
Does My Business Need A Marketing Automation Software?
Not all businesses actually need a marketing automation. There must be some factors in place for a business before employing marketing automation software. If these things are not in place, the whole automation stuff will be a big flop. These factors include:
A marketing team: this should constitute one or more persons whose sole role is marketing. Even though the software is automated, there must still be at least one person at the back end to ensure smooth running of the process. If your business is a new start up and possibly you are the only one running its affairs, getting a marketing automation software won’t be a good idea at all.
Locating a marketing Channel that suits you: Before going for a marketing automation, you must have located at least one marketing channel that works well for you. Marketing automation is not to help you find a marketing channel. Rather it is to scale up what has been working for you.
You must have a definite strategy for your marketing.
You must be willing to spend money: Marketing automation saves time while scaling up your business. However, the software does not come cheap. So you must be ready for the financial implications.
What is involved in Automation Marketing Software?
Marketing automation software handles the workflows and tasks involved in digital marketing. There are 6 steps involved:
- Gathering of data of prospective customers through website traffic, email clicks and any other digital marketing forms
- A relevant content is created based on data gathered
- Identification, targeting and segmentation of prospective customers
- Design & launching of marketing campaigns through different marketing channels to target customers
- Customer’s action/reaction to marketing campaign which can lead to either sales generation or continual follow-up /engagement
- Analysis and tracking of results
10 Benefits Of Marketing Automation
- It saves time
- Human error is reduced to the barest minimum
- It helps you achieve greater results
- It helps to build good customer profiles
- It aids customer data
- It drives and optimize revenue growth
- It brings about high conversion rates
- It allows customers devote more time and resources to content creation, problem solving and strategizing
- It makes campaign more effective
- Burden of daily routines is eliminated
Conclusion
Before choosing a marketing automation software, you must be ready to give it all it will take. The first point is to determine if you actually need it and next is to have at least one established marketing channel. Most importantly, you must be ready for the financial obligations that comes with it.
Frequently Asked Questions
Email marketing, targeting, lead management and advertising are the common tasks performed in marketing automation.
Marketing automation software is majorly used by software and tech companies. Although some other companies make use of it too.
Reference(s)
- www. oracle.com – What is Marketing Automation Software
- www. crm.org – Top 20 Best Marketing Automation Software Comparison (2022)
- www. leadfeeder. com – The Best 35 Marketing Automation Tools To Use In 2023
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